The limited-edition wine celebrates 30 years since the release of Tupac and Snoop Dogg’s iconic track.
Today, Cali By Snoop drops its most legendary wine yet – Kingz of Cali, a wine built around a personal tribute from Snoop Dogg to Tupac Shakur, commemorating the 30th anniversary of one of rap’s most iconic collabs.
As Australia’s connection to West Coast hip-hop remains strong three decades on – with streaming data 1 ranking Melbourne among the top five global cities for monthly listeners of Tupac and Sydney holding the highest concentration of global listeners – Kingz of Cali is a red blend that celebrates the history of two of hip-hop’s greatest superstars.
Along with the tribute featuring on the bottle, Snoop Dogg stars in a moving homage film, where he reminisces on their experience together and pours a little out in Tupac’s honour. The film also features rare, archival behind-the-scenes footage from the music video for “2 of Amerikaz Most Wanted.”
“It’s hard to believe it’s been 30 years since Pac and I got together to make 2 of Amerikaz Most Wanted.
Nobody did it like us, and I can’t think of a better way to honor his legacy than with a drink,” said Snoop Dogg. “This wine is perfect for celebrating with loved ones, and I’m looking forward to the people pourin’ a little out with me for my friend.”
Kingz of Cali was inspired by a time in Snoop and Tupac’s history where they came together as young artists and created something iconic. Watching the music video of “2 Of Amerikaz Most Wanted”, it’s clear to see the energy. The two of them, sitting at the table celebrating – it feels like the viewer is there with them, raising a glass. Both Snoop and Tupac were signed to the legendary Death Row Records during the West Coast hip-hop boom of the 1990s, with the “2 of Amerikaz Most Wanted” music video being the only one that Snoop and Tupac filmed together. Kingz of Cali is a shiraz-dominant red blend showcasing bold aromas of dark fruit and smoky spice, with layers of blackberry and plum complemented by notes of smoky bacon and sweet vanilla spice.
The design is inspired by a moment etched in hip-hop history at the 1996 VMA Awards, featuring Snoop Dogg and Tupac Shakur, and includes a tribute to Tupac Shakur written by Snoop Dogg.
“It’s been an absolute privilege to work with Snoop Dogg and the Tupac Estate to develop a wine celebrating this historic collaboration, and worthy of two of Hip Hop’s greatest Icons,” said John Wardley, Senior Vice President of Brand, Innovation, and Partnerships at Treasury Wine Estates. “The “Cali by Snoop” range has always pushed the boundaries of traditional wine culture. We are proud to honor Tupac and Snoop’s legacy with a truly unique wine.”
Cali By Snoop was launched in 2020 with the release of Cali Red. Kingz of Cali joins the rest of the portfolio, which includes Cali Smooth, Cali Gold, Cali Rose and Cali Sauvignon Blanc.
Kingz of Cali is available for an RRP of $18.00 and is available now exclusively at Dan Murphy’s and BWS. For more information and availability please visit CaliBySnoop.com.
About Tupac Shakur
Tupac Shakur is one of the most cherished artists in music history, having sold more than 75 million records worldwide. In April 2017, Tupac was inducted into the Rock & Roll Hall of Fame, making him the first solo hip-hop artist to be recognized for inclusion in his first year eligible whilst in February 2026, he was also inducted into the GRAMMY Hall of fame. Tupac also found success and critical acclaim as an actor, starring in films like Juice, Poetic Justice, Above The Rim, Gridlock’d, and Gang Related. Tupac’s life and legacy continue to impact and influence culture today, from a groundbreaking performance via hologram at the 2012 Coachella Music and Arts Festival to a spoken-word appearance on Kendrick Lamar’s critically praised 2015 album To Pimp A Butterfly. In January of 2022, Tupac Shakur- Wake Me When I’m Free exhibit- a museum experience provided a deeper understanding of his legendary artistry and how Tupac used his creative platform to speak for the voiceless and oppressed by delving into the greater meaning of his activism, music, and revolutionary art. In 2023 FX/HULU released an award winning 5-part docuseries on Tupac and his mother entitled DEAR MAMA- The Saga Of Tupac and Afeni Shakur directed by Allen Hughes.
About Snoop Dogg
Snoop Dogg is a multi-platinum recording artist, entrepreneur, and global icon whose influence spans music, film, television, sports, and consumer brands. Over a career exceeding three decades, he has released 22 studio albums, sold more than 40 million records worldwide, earned 20 Grammy Award nominations, and achieved chart-topping success across the globe.
Named one of Time magazine’s 100 Most Influential People in 2025, Snoop continues to expand his legacy through Death Row Records and Death Row Pictures, a multi-year partnership with NBCUniversal, and ventures across premium lifestyle brands, including his partnership with Treasury Wine Estates’ 19 Crimes and his award-winning spirits collaborations with Dr. Dre. His high-profile cultural impact includes serving as a correspondent during the 2024 Paris Olympics and being named Team USA’s first-ever Honorary Coach for the 2026 Winter Olympics. From serving as a coach on NBC’s Emmy Award-winning musical competition series The Voice to founding the Snoop Youth Football League—which has helped send more than 40 athletes to the NFL—Snoop Dogg remains a boundary-breaking force shaping culture worldwide.
About Cali By Snoop
Cali By Snoop bridges the crossroads of wine and culture through celebrity fame, game changing innovations, & unexpected collaborations. The brand is recognized for bringing new consumer growth to the category and is enjoyed by fans across the globe through easy-drinking wine-based products, which grant cultural cachet and bring ‘Cali Time’ to any occasion.
In 2020, Cali By Snoop wines stepped onto the scene with the launch of Cali Red, which became the #1 selling single wine in IRI’s New Product Pacesetter history. The next release, Cali Rose was named the #1 Wine Innovation of 2021 and later, Cali Gold was awarded #1 Sparkling Wine Innovation of 2022. In 2024 the brand stepped into stylized versions of the original Cali Red wine with the introduction of Cali Smooth in 2025. Now available in six continents and 57 countries, Cali By Snoop wines continue to grow with global appeal bringing cultural connection to millions across the world.
About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world’s leading luxury and premium wine companies and is listed on the Australian Securities Exchange.
TWE’s global, multi-regional sourcing model includes world-class vineyard and production assets in internationally acclaimed winemaking regions, including Barossa Valley and Coonawarra in Australia, Napa Valley and Paso Robles in the United States, Marlborough in New Zealand, Bordeaux in France, Tuscany in Italy, and Ningxia in China. The company has a strong focus on sustainability and building a brighter future for everyone who touches the business.
TWE’s global portfolio is available in more than 100 countries and includes luxury and premium brands such as Penfolds, DAOU Vineyards, 19 Crimes, Pepperjack, Squealing Pig, Wynns, Matua, Beaulieu Vineyard, and Frank Family Vineyards.
The company employs a global team of approximately 2,500 people, with its culture best expressed by the ‘TWE DNA’ – enabling team members to be courageous, bring their whole selves to work, and deliver together.
