Photo Credit: Khishigsuren Baasan Hailing from Mongolia, THE HU have combined traditional music and instrumentation performed in their native language using native instrumentation with Western modern rock stylings to create a unique and catchy sound they have labelled as “Hunnu Rock.”
The acclaimed rock outfit have today, September 2, unleashed their anticipated second official studio album RUMBLE OF THUNDER via Better Noise Music alongside the music video for the track “Bie Biyelegee.” In this lively video, THE HU can be seen dancing in the traditional Mongolian style of “biyelgee.”
“’Bie Biyelgee’ is about having a good time,” share THE HU. “We danced like we never danced before during the video shoot and the movements where we tried to imitate biyelgee were very challenging. The biyelgee movements require a different skill set than you would find in any dance genre so in that way, celebrating these qualities are fascinating and inspiring to us.”
Across its 12 tracks, RUMBLE OF THUNDER connects the world to Mongolian culture and its unique core values of natural preservation and spiritual connection with the earth. These core values are on full display in the album along with deeply meaningful lyrics that uplift Mongol people, as the band wishes for prosperity and peace among all. The band shared the eco-conscious debut single, “This Is Mongol,” in May which has since received over 3 million video views and over 1.6 million Spotify streams. In July, they revealed an epic action-packed music video for the first half of their nine-minute track “Black Thunder” before sharing its second equally tantalizing sequel in mid-August. “‘Rumble of Thunder’ extends the variety of songs that the Hunnu Rock genre has and focuses on bringing new playing techniques that would sound unique and add more hard rock components to the songs,” THE HU state. “It was quite fun to record and most importantly, we had so much time to play and choose the best versions. Creative space and time are crucial, so we are very grateful to our friends and families who had our backs during the lengthy process. We also feel very much in sync in terms of understanding and complementing each other during performance. You will find that we have become an even closer unit in this album with many new surprises.”
Stream/download RUMBLE OF THUNDER along with varying physical product offerings including special edition colored vinyl variants here:
Rumble of Thunder Tracklist
This is Mongol
Upright Destined Mongol
Sell The World
Black Thunder (WATCH Part 1 | Part 2)
********** ABOUT THE HU
The Hu’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”
Proving their global appeal, The HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life.
They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. Most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica themselves acknowledged on their social media accounts, seemingly giving the band their official seal of approval. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.
Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.
Readying their next chapter as a global force, The HU are putting the finishing touches on their highly anticipated sophomore album, which is due for a global release later this year from Better Noise Music. The project will include a selection of tracks that were premiered live on the band’s critically acclaimed North American tour at the end of 2021.
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