onely Lands Agency – abrand newbooking agency venture founded byTash Sultanaandher co-managersRegan LethbridgeandJaddan Comerford–officially launches today. Based atUNIFIED’s Head Office in Richmond, the Lonely Lands team is rounded out by well known and respected Australian bookerHarry Moorewho joins as Senior Agent, as well as UNIFIED’s ownDesiree Venuto, who will stepintothe role ofAssistant Booking Agent.
Withthe wealth of experienceamong the team, an incredible artist-focused ethos and an immense roster already on hand,Lonely Lands Agency is set to launch on the strongest of foundations.
Theteam of directors– each with an extensive career inthe music industry behind them – will oversee theprojection of the business, while Harry will operate allday-to-day mechanics of booking artists.To launch the project, the teamhave curated a staggeringretrospective group of artists from the Australian music scene, a genre-agnostic crop that includessome of the biggest names inthe country
Ultimately, it’s an artist-first company, artists are the face of it and everything we do is about them,” Regan says of the vision of the project.“The team are looking forward to pooling our knowledge and experience andputting all ofourresources into this new businessventure.It’s an incredibly exciting time to be in the music business and to be working with such inspiring artists.”
Regan has been Tash’s booking agent since the very beginning of her careerand continues to manage her globallyalongside a swell of other artists.Jaddan, founding CEO of UNIFIED Music Group,has a plethora of experience in all facets of music business, including managing Tash’s career in The Americas since 2016. Having worked together for a number of years, the decision to all dive into launchingLLA together was certainly a natural one, and all partnersare stoked to see this next phase flourish.
“I couldn’t be happier to come together with my friends Regan and Tash to start this amazing new venture,” saysJaddan. “Together with Harry, Desiree, and of course, all the amazing artists, we are going to create something very special.”
On the ethosbehindthe business, Tash adds:
“Our goal is to give great acts the ability toplay in the surroundings that work best for them. We’re lucky to have a great team launching LLA who’ve all come from different parts of the industryand with that comes a wealth of knowledge.”
Lonely Lands Agency’s full roster:
LONELY LANDS AGENCY
Tones And I
The Moving Stills
For more information:lonelylandsagency.com