The Slow Clap Creative Connector Portal, which was funded through the Creative Victoria Music Industry Recovery Program grant in early 2021, acts as a conduit between music industry clients who require campaign assets essential to their upcoming projects, and the creatives who develop them.
According to Slow Clap founder and director Cara Williams, who managed the creative studio at Mushroom Creative House before founding her business, the Slow Clap Creative Connector Portal was devised after spotting a discernible gap in the creative market throughout the 2020 lockdown.
“During lockdown last year, I received an influx of PR inquiries from artists who’d spent their downtime writing and recording new music but hadn’t taken the next vital step in engaging creatives to work on their campaign assets. Most didn’t know anyone to work with, or were totally unaware of the type of content they needed for the next stage of their release.
On the other hand, I was watching as a lot of my creative friends who weren’t eligible for JobKeeper struggled to source new work and earn an income. It was clear the creative sector needed some support, and I realised the music industry didn’t have a dedicated one-stop shop for artists to source all freelancers needed for their campaigns. So I got to work developing it.”
The portal, which already has more than 130 freelancers on the books since opening registrations a few weeks ago, allows users to select a range of creative services for their upcoming campaigns – spanning graphic design, photography, videography, illustration, animation and audio-engineer services – and specify their budget, visual references, required deliverables, design specs and key deadlines.
Once the project has been submitted, Slow Clap matches the user with the most appropriate creative for the job according to creative brief, budget and deadline, sourced from their pool of registered freelancers.
Australian-based freelancers and creative agencies are welcome to register to the portal to receive future assignments that align with their portfolio and base rates.