Finland’s multi-Platinum cello-rock band Apocalyptica announce a spectacular new music video for “Rise”
Integrated with the achingly beautiful new song from the band’s upcoming studio album Cell-0, due out January 10, 2020 (Silver Lining Music), “Rise” is an impressionistic painting come to life, which enacts the humanity that we all share and the power and gravity of one-on-one interactions.
Said director/writer, Lisa Mann, who has created several other music videos for Apocalyptica, “The idea was to make a video that was whimsical and captivating, that would transport the viewer into an alternate dimension that mirrors our society and today’s importance of compassion and empathy. Characters in this world fall and rise again, and ultimately come together to help each other rise.”
To create the ethereal “other-worldly” look of the “Rise” video, Mann collaborated with cinematographer Jason George who incorporated infrared technology, borrowed from the analogue world and now re-emerging in today’s digital sphere. “Apocalyptica’s music is timeless, very emotional and cinematic, and we wanted the “Rise” video to reflect that.”
Eicca Toppinen: “Rise is a statement of hope, there is always a brighter side, no matter how dark or hopeless things seem to be. To believe in good and beauty, staying true to yourself and not giving up on that.”
Cello-0 will be available in a variety of formats
* CD Mediabook
* Deluxe D2C bundles
* Digital Download and Streaming
* Heavy-weight double vinyl with etching artwork in a 6-panel gatefold with 12” 20-page booklet
Check out the video for first single Ashes Of The Modern World!
Pre-orders are available now! www.apocalyptica.com
Produced by Apocalyptica, mixed by Andrew Scheps (Red Hot Chili Peppers, Lana Del Rey, Metallica and Black Sabbath), and recorded at Sonic Pump studios in Helsinki, Cell-0 sees the band soaring into ethereal space on “Ashes Of The Modern World,” while diving head-first into aggressive thrash ‘cello-riffery’ during “En Route To Mayhem.” Rather than put strategic attention on aspects like writing singles, the band approached Cell-0 as a fully-formed piece of art, connecting the right details and hues with the energy of being a real cello-metal band.
By pushing themselves to find other places and levels in their music, Apocalyptica opened up to some seemingly unorthodox methods and emotions while traveling through that creative process. Said Eicca Toppinen, “These new songs have so many layers and are so complex, and it’s not always easy to point exactly what they are about. But I think that’s also the beauty of instrumental music, that the listener always can feel free to experience the same songs in very, very different ways. It’s also one reason why we don’t want to explain the songs before they’re experienced.”Cell-0: PRODUCED BY: APOCALYPTICA RECORDING, EDITING and ADDITIONAL PRODUCTION: JOONAS PARKKONEN
at SONIC PUMP STUDIOS, HELSINKI (FI) MIXED BY: ANDREW SCHEPS at PUNKERPAD, TITTON (UK) Apocalyptica are: Eicca Toppinen – Cello Perttu Kivilaakso – Cello Paavo Lötjönen – Cello Mikko Sirén – Drums
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