The full-concept video was directed by Kyle Cogan and Zack Stauffer of SIMIAN.LA (A Perfect Circle, Breaking Benjamin) and was shot in the Los Angeles area.
“The video is a reflection of real-life events that loved ones have gone through,” says singer Jesse Leach. “Kyle Cogan and Zack Stauffer did an amazing job of bringing it all to life. The result is a powerful video that captures the essence and desperation of the song.”
The band is also donating a portion of the proceeds from the song to Hope for the Day, a Chicago-based non-profit organization that focuses on suicide prevention by providing outreach and mental health education through the use of music and art.
The song appears on the band’s eighth album, Atonement, out August 16 on Sony Music Entertainment.
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KsE previously shared first new single, Unleashed. Watch the visualizer here.