Scene News: Land of Plenty Is Coming to Shepparton! A New Festival Featuring Bands, DJs, Rides, Stalls, Food and More.

Red Hill Entertainment in partnership with Greater Shepparton City Council and Shepparton Show Me are excited to officially announce “Land of Plenty” – a brand new one-day, all ages major music festival taking over the Shepparton Showgrounds on Saturday 2 November.

Land of Plenty is a destination festival that will see some of Australia’s hottest bands and DJs as well as talented upcoming local artists hit Shepparton for a day of live music, art displays, market stalls, gourmet food vans and carnival rides. Land of Plenty has something for everyone and encouragesfans and music lovers of all ages to attend.

The local community and their enthusiasm for a music festival to be held in Shepparton inspired the festival name and artwork. With an overwhelming 500+ survey submissions from locals wanting to help name and shape the hometown event, Land of Plenty was born.

So who’s playing Land of Plenty? Whilethe line-up is still top-secret, that all-important question is set to be revealed on Tuesday 14 May(8.30amAEST). It includes a wide mix of genres, from hip hop, through to rock and indie, whilst the two headlining acts have previously featured in the coveted triple j Hottest 100 countdown fifteen times, and each have even featured in the Top 10.

As well as featuring some of Australia’s biggest bands, Land of Plenty is giving one lucky local Shepparton act the chance to perform on the Land of Plenty big stage. To be considered, artists should email with the subject line “Pick of the Crop”, explaining in 150 words your act, what you’ve achieved so far, and why you’d love to play Land of Plenty.TICKETS ON SALE

$99 (General Admission)
$149 (The Big Apple VIP package)

Greater Shepparton City Council and Shepparton Show Me proposed an Expression of Interest for parties to be involved in organising a large-scale music event in Greater Shepparton. Following a selection process, RED HILL Entertainment was chosen by Council based on their experience and expertise in creating iconic music events.

Greater Shepparton is located in north-central Victoria, only a short two hour drive north of Melbourne. Shepparton and the surrounding areas offer affordable accommodation and public transport to and from Melbourne. There’s lots to see and do, start your trip today at

RED HILL Entertainment is owned and operated by two of the fastest growing music and events companies in Australia – THE HILLS ARE ALIVE GROUP (THAA GROUP) and UNIFIED MUSIC GROUP (UMG). Together under RED HILL the two companies also own and host Australia’s leading heavy music camping festival, “UNIFY Gathering”.