QV Melbourne announces the opening of the European summer inspired QV Club. Reminiscent of the Greek Islands or Capri, the club comes complete with two pop-up bars, DJs and live music, and will run all the way until March.
Melbourne has never been more ready for get-togethers, good times and slow living in the sunshine. QV Melbourne has created a city square haven that’s a tribute to exactly this, with their Euro-summer inspired QV Club. Launching on Friday 19 Novemberwith Vogue American Express Fashion’s Night Out (VAEFNO), the outdoor club invites everyone to make it their summer meeting point, all the way until March.
The QV Club Bar includes two pop-up bars by Father’s Office, a Stella Artois shipping container bar and an Absolut cocktail caravan. QV Club will exclusively launch the new release Absolut Watermelon with the QV Club Watermelon Smash.
Festive season celebrators, rejoice. A 750ml bottle of Mumm champagne is on offer for the head-turning price of just $69, all summer long. The QV Club Bar will also offer Aperol Spritzes, frozen margaritas, pina coladas, and city favourite wine, seltzer, beer and spirit varieties.
From 5pm on Fridays and Saturdays, uplifting DJs will spin vibe-worthy sounds, chill house music and remixes, amping up as the night continues. You can even request your favourite track from 9pm-11pm, maybe after an Aperol Spritz or two. Electric live bands will be programmed on select Fridays and Saturdays throughout summer.
As summer begins, flash dancers will pop up in the QV Club, heroeing the human impulse to dance, with an inhibition-annihilating celebration of connection.
“We are so thrilled to welcome everyone back to the CBD, with our summer loving QV Club. Coming together in the heart of the city, Melburnians will be able to enjoy everything they love best: pop-up bars, eating out, DJs, live music and laneway shopping, all in the one place,” says QV Melbourne City Retail Centre Manager Arabella Richards.
Lounge on a daybed and play a lazy game of checkers, as you order meals, drinks and bar bites via the table QR Code from QV food vendors, without having to raise your sunhat. Father’s Office will even deliver food directly to your spot in the sun, beach club style.
“We are thrilled to be partnering with QV Melbourne again to launch the amazing QV Club, with drinks presented by Stella Artois, Absolut Watermelon and Mumm champagne. It’s definitely going to be a summer to remember,” says Anna Carosa, co-founder and Managing Director, Father’s Office QV.
VAEFNO on 19 November will see the QV Club Bar offer $10 dollar Aperol Spritzes from 3pm, and a VAEFNO gelati cart pop up in Artemis Lane from 12-8pm, complete with an insta-worthy media wall. Simply present a receipt from a QV store to receive a complimentary gelati treat. $5 parking is also on offer all day.
Diarise 26 November for Black Friday at QV Melbourne with $5 all day parking, a host of retailer offers, giveaways and prizes, and a new specialty cocktail from the QV Club Bar.
QV Club is the centrepiece of QV Melbourne’s celebration of all the good things in life: 100 Days of Summer, making every day count. Wander through fashion boutiques on Albert Coates Lane, revel in the ability to touch and try on your favourite designs and apparel, and finish with thrilling morsels of authentic Asian fare in Artemis Lane. Retail offers and surprise moments will abound.
QV Club is located in the QV Square, Level 2, QV Melbourne, corner Swanston and Lonsdale Streets, Melbourne. Wander down Artemis Lane off Russell St, or Red Cape Lane off Swanston St, to arrive directly at the square.
QV Club is always open.
QV Club Bar Trading Hours
Standard Opening Hours
Wed – Fri 3pm till late
Sat – Sun 1pm till late
Holiday Opening Hours
Monday 27, Tuesday 28 December: 3pm – 9pm
Monday 3, Tuesday 4 January: 3pm – 9pm
Wednesday 26 January: 1pm – 9pm
Commencing 19 November.
DJ entertainment from 5pm on Fridays and Saturdays and select public holidays. Live music will be programming on select Fridays and Saturdays throughout summer.
All minors must be accompanied by an adult during the QV Club Bar opening hours. Follow @qvmelbourne and @fathersofficeqv for wet weather opening hour updates.