BLACK STONE CHERRY unveil their video for ‘In Our Dreams’, the first single taken from their forthcoming fifth studio album, ‘Kentucky’, which is set for a 1st April release via the Mascot Label Group.
The video is set in a post-apocalyptic underwater world, ‘Hydros’, ruled by a nefarious leader. While the band play, the tale unfolds of two sisters separated in this society by a class structure. They’re eventually reunited when a revolt topples the system and they escape to a new life above water.
BLACK STONE CHERRY tell us, “We’re so proud of this video as visually it’s a direction we really haven’t taken before. We wanted a powerful performance with a very unique narrative and we believe we’ve achieved it! We hope y’all enjoy!”
Drummer John Fred Young elaborates, saying “We wanted the video for ‘In Our Dreams’ to bring the song’s lyrics to life. Director Kyle Cogan helped us to forge new ground, visually. His unique sci-fi storyline of two sisters, tragically separated into two social classes in an oppressed underwater civilization run by an evil leader, accompanied the lyrics so well, and metaphorically, the story feels like it relates to current world circumstances.”
Director Kyle Cogan informs us, “From concept to completion, it was a total collaboration across many disciplines. We worked with the band to create a striking narrative that would require a heavily stylized world. It was great to see the vision come alive practically on set, and through visual effects in post-production.”
BLACK STONE CHERRY‘s new album ‘Kentucky’, named after the band’s home state, is very much a ‘back to their roots’ affair, with the four-piece working with the same engineer in the same ‘local’ studio, Barrick Recording, where they crafted their eponymous debut, eight years ago.
BSC frontman/guitarist, Chris Robertson comments “We are beyond excited to bring ‘Kentucky’ to you! Since the release of our debut we have wanted to go back to the studio where it all began and it finally happened! The original studio owner/engineer, all of the great equipment and BLACK STONE CHERRY have been reunited for what I feel has been the most unique album we’ve ever made. We took it back to where it started and something magical happened! These new songs are the heart and soul of who we were in 2006 and who we’ve become. There is something very special about these songs and I cannot wait for y’all to feel them!”
You can pre-order your copy of ‘Kentucky’ now at iTunes http://smarturl.it/BSC-iTunes and get new album track, ‘The Way of The Future’ right away!
Pre-orders for physical CDs and special vinyl packages are available here.
Black Stone Cherry touring Australia in JUNE 2016